How to Create Pinterest Graphics with Canva
Pinterest has been a great social media platform for both blogger and entrepreneur. It alone provides great marketing opportunities that many other social media platforms provides together. For any organization to successfully market their brands, they need to stay up to date on the best ways to market themselves. This includes having an active social media or online presence and creating eye-catching Pinterest graphic designs. Today Pinterest is the second largest social media platform where comes the whopping traffic of audience.
The best way to get traffic from Pinterest to your page is by sharing the quality content on it. Images put great impact on customers and that is why it is important that you always share high quality images. With huge audience flocking to Pinterest, you may be wondering how to stand out in the Pinterest feed and make eye-catching pins.
According to researchers, Canva is the most popular designing tool that many successful businesses on Pinterest are using. Canva is a common free design tool that you can use to make pins. If you're familiar with Canva, you may also be wondering how to make eye-catching pins that don't look like the Canva pins of everyone else.
Canva is full of fonts, templates and graphics that you can use to build designs for your organization. Using Canva you can stand out from Pinterest and use Canva to do it!
Creating Click-worthy Pinterest Image in Canva
Step 1: Determine the Goal of your Pin
Before you create and share a Pin, you must understand the goal of it. Knowing what you exactly want to get from your Pin will help you get the best images and text to share.
You can get great tips from Pinterest that will help you create best images. For example, if you want to get eyes on a blog post, Pinterest states, that using the word “new” in a text overlay drove 9x higher aided awareness.
Step 2: Set Your Size
Pinterest states that a 2:3 ratio is best (600 x 900, 1000×1500, 1200×1800 pixels). The smaller the file size, the better it is if you're planning to put your pin picture on your blog. We recommend you to stick with 600 x 900 px or 1000×1500 px for best results.
Step 3: Choose Your Background and Creative Elements
This is the main but little difficult part because the creative elements and colors that you will put on your pin can make a huge difference. The background color combination can make you stand out in crowd and create brand loyalty when done consistently. Always keep in mind that what Pinterest likes and would prefer will be bright and light pictures.
A pin for a recipe should have a fantastic picture of a meal, but a pin for a post on SEO tips should focus more on photos and colours that attract the ideal audience. We think subjects such as online business tips have more imaginative versatility for graphics (which can be daunting) than subjects such as cooking or travel that react more to photography skills.
So what are you to do? Honestly… Test a Few Things out.
Just look for your topic and check what comes up. If you see lots of desk items and flat-lays pictures, try that but add your own flair by making the cute desk accessories on a bright colour backdrop. Now you can create a second image for the same content using something different. Once you are done with your image, just check what looks great for your business and if you like both then you can use both of them to create multiple pins for the same content.
Step 4: Add your text overlay
Always choose a broad and clear font while create the headline on your pin. Never overwrite content and remember not to get creative with your font. Keep the font size big enough so that audience can easily read it. Keep the color combination good and use the right color for the text so that it can be read easily. Try to avoid curly fonts as they do not look that attractive.
Make your headline large enough that it can be clearly read at the smallest size which would be the Pinterest feed on a phone. You get a feature on Canva called Canva zoom where you can view pin image at a small size. If you feel that headline is hard to read over the picture backdrop then you can add color to your text or you can also change the backdrop color. Here you can simply adjust the color transparency option.
Step 5 Add Your Website or Logo
You should always add your website or brand logo to your pin. Just put a small logo for branding at the bottom or to the corner of the pin.
How to Really Make Pins that Pop with Canva
Just follow the tips to make your pin stand out in the Pinterest:
Always use borders to frame in text
You can make lines and borders thin
You can also add gradients in your backdrop
Adding a drop realistic shadow will give your pin an amazing look
Make the best color combination of the text and image.
You’ve designed a Pin, Now What?
After you have designed your pin on Canva, you can export the pin as a .jpg out of Canva. Jpgs files are smaller in size when compared to .png and it is better to keep the image size small while maintaining the picture quality.
Publishing Your Pin
Now it is the time to upload file to your wordpress image library. You can add short description to your image as Google uses it for SEO purpose. You can also add keywords to it.
How to Pin a Pin to Pinterest
There are few ways by which you can Pin to Pinterest. The best one is by uploading Pin picture to your website and then you can visit that live link of it and use the Pinterest browser extension, hover over your image and pin to your board from there. You can also pin directly from your Media Library.