Grow your traffic using Pinterest
About Digital Marketing- Grow your traffic using Pinterest
Today online businesses really depend upon social media. Social media channels are great traffic sources and can provide good leads to our businesses. Any business should know from where they can drive traffic to their page. Today we will discuss about the most influencing social media channel Pinterest that can provide you huge traffic.
Why Pinterest is right for our online Business?
Pinterest is the leading social media platform today that has large audience active on their channel. Pinterest can be an amazing traffic source as long as you can create some sort of visual content in your niche. It is easy to use Pinterest and it’s pretty simple once you understand it. Here we will let you know how you can bring thousands of visitors to your website using Pinterest. There are many reasons for which you need to use this social media platform and the main two are as follows:
Pins have great longevity: This is the best reason to use Pinterest. It gives you an opportunity to connect with millions of people online. This is the only platform where your content stays visible for long period of time. On other platforms your content may stay online for anywhere near an hour to a few days at the most. So even though you’re continually creating content on the network, you don’t benefit from it after you’ve initially posted it. It is totally different site where you can pin the content which means you can share your image or videos that will regularly get views and shares for longer period of time. When a business gets active on Pinterest for long time, the traffic will really add up. Even if any business stops regularly using Pinterest then also their older content will get huge amount of traffic for the foreseeable future. If you will compare your Pinterest content to channels like Facebook or Twitter then you will find that your content would take a nosedive shortly after you stop posting.
The purpose of Pinterest is sharing: The reason behind longevity of pins is that Pinterest is designed to share content and that is why users are always looking for more things to share on it. If you are uploading nice pictures or videos to Pinterest then you can even get hundreds to thousands of repin without being active for long period of time.
The other benefit of Pinterest is that each pin you share on it has a link that leads back to the source of the image. Pinterest has grown well in popularity and now it provides valuable inbound links. Today there are several tools available like Cava and tailwind that even help you with more features of Pinterest.
How Canva help in Pinterest marketing?
Canva is a proud partner of Pinterest. It helps you create beautiful Pinterest graphics that you can share to your account. A beautiful content can engage more traffic and help businesses get good leads. You simply have to create an account on Canva and then you can create amazing designs that you can share on Pinterest. You can create graphics using images, texts, background and can use free fun templates that Canva provides. Canva provide both free as well as paid templates and all of them are unique and beautiful. It helps you make our own pins from scratch that can drive your traffic and leads.
It has been found that over hundreds and thousands of Pinterest designs are already created on Canva platform each month. Together Pinners have an opportunity to create great enduring content that goes beyond impressions.
The other useful tool that you can use for your Pinterest marketing is Tailwind. This tool is also much popular that helps you schedule your pins for specific times weekly. You simply have to schedule your pins and Tailwind will share it on Pinterest during times your followers are most active. If you click over to Publish > Your Schedule, you’ll see a dashboard of dates and times. You can easily add more time slots that you think are good for your content. The best feature of Tailwind app is called Tailwind tribes. Tailwind tribes are actually groups of likeminded content creators in similar industries, who come together to collaborate and share. Using this feature you can easily share content of your friends and your friends can share your content that will help you both getting more followers.
Pinterest is a platform where you discover and share content. You just need to make sure you are sharing a content that your audience will engage with. If you want to grow your business online then we recommend you to use Pinterest and never forget to use tools like canva and tailwind that will offer you a great help.