How to Make a Video Pinterest Pin in Canva
Today many businesses, bloggers and content creators use video pins as videos share more information than an image. With growing influence of social media every online business owner should look into in this day and age. Pinterest today is a great place for businesses where they can share video pins. Though Pinterest first started as a platform where people can share images of ideas and inspiration but today they encouraging video pins now more than ever.
Why Video Pins?
Video pins are important because whenever you will open Pineterst app on your mobile, Pinterest will show videos on top. One thing is clear that Pinterest is encouraging its users to use video pins especially for mobile users because 85% of Pinterest users are on mobile (as at 2020).
According to some reports, it is said that more videos were viewed by users in 2020 when compared to 2018 and 2019. It can be seen that that Pinterest is encouraging video content and that is why it is important for businesses to share video pins.
What types of video pins work best?
The videos that are popular on Pinterest are about DIY and recipes and also the videos that tell a story. These are the most popular videos pins today.
Video Pin Specs
Below we have listed the recommend video pin specifications from Pinterest.
You must choose file type mp4, mov or m4v
A file size of maximum 2GB is good.
Encoding should be H.264 or H.265
Allowed video length on Pinterest is 4 seconds to 15 minutes but we recommend you to use 6 to 15 seconds video.
Aspect ratio is 1:1 (square) or 2:3 or 9:16(vertical)
It has been found that vertical video pins with an aspect ratio of 2:3 and a length no longer than 15 seconds work best.
How to create a video pin in Canva
Below we have mentioned 7 easy steps on how you can create Pinterest video pin Canva.
Create a Free Canva Account
Create a Custom Canva Pinterest Template
Add Video to Pin
Add Additional Images to Pin
Save as MP4
Add Pin to Pinterest
1. Create a free canva account
The very first step that you need to do is creating Canva account. The account is easy to create and you will love canva especially when creating social media images. You can also pay for an upgraded account that allows extra features such as adding personal fonts, etc.
2. Create a custom canva pinterest template
You can choose the pin size according to your convenience but the best ration that work is 2x3. After logging into your account you can click on create a design on the home page and then click on custom dimensions.
Then click on create design. Now you will see a new window with the template dimension already in place. A basic free account has tons of featuie and you can look at them. You can then look at the free templates and select the one that you need. You can create your own template if you want.
3. Add video to pin
To the left side of your menu screen you will find pin option and at the top is template. Under it, it is photos, elements, text etc.
Find and click on more: - You can scroll down and then click on the 3 dots and a window will side to the right. Now you have to click on Add an Embed and then you will find several options.
We recommend you to only use videos that are yours and you have the copyright for it. You’ll have the option of embedding a YouTube video and Instagram post and Flickr etc.
4. Add additional images to your pin
After adding your video you can also change the video size on the template by just clicking on the corner dots. You can click and drag to the place where you want it.
After you are done selecting its place, just upload the image to add it to the pin. Tap on Uploads on the left-hand side, and then upload an image. After this it is easy like creating a regular pin.
5. Add text
If you add a pin with a beautiful text then it really look nice. You just have to click on the text box on the left and then just choose the format (heading, subheading etc.) and then choose the font by using the dropdown menu at the top center.
6. SAVE AS MP4
After you are done creating your pin to the point you really like it, just click on the download arrow at the top right. Then choose the format of your choice. Mp4 looks great. Then you have to save the video on your computer.
7. Add pin to Pinterest
You can easily add video pin straight to your Pinterest account. You simply have to go to your home page and then just click on the “Create pin”. Then simply upload the video and add a nice description. You can add keywords to it and just try to make it more attractive by choosing the right set of words.
After publishing you have to double check the link just to make sure it directs correctly.
So above we have taught you step by step how you can create a perfect video pin on canva and it is really simple.
Uploading a Video Pin to Tailwind
You can also use Tailwind to upload pins and then you can schedule the same pin to be pinned to multiple boards on different dates at optimized times. Tailwind can help you get your video pin more exposure and you can save your time too. You can use Tailwind tribe option to reach thousands of Pinterest users and increase your follower base easily.
Hope we have made it clear to you how you can create video pins with Canva. Video pins are super easy and you should create them as even Pinterest is now encouraging users to use them.