Today pinterest is very successful and most effective social media platform that attracts over 150 active million users per month. It is really a good social site for product knowledge and shopping inspiration. The site works best for those who are in fashion and beauty, home decor and design, or hospitality and food industries.
According to a research it has been found that Pinterest is 2.5 times more efficient than other social media platforms and1.5 times more valuable than paid search. People use Pinterest to share their knowledge and not like other sites to catch up with their friends and share their recent holiday photos. People can share images, and videos on Pinterest and allows users to share, collect and discover creative ideas and visual bookmarks known as ‘Pins’ which are self-organized with private and public ‘boards’.
Reaching the Right Audience
Pinterest is the right place where businesses easily get their targeted audience. There was a survey made in 2017 by eMarketer and it has been found that Pinterest is a most influential platform for Americans to make a purchase decision. It has been also found that
70 % of the Pinterest users are women
50 % of the pinners are from outside of the United States
60 % of users have children under five years old
50 % of millennial pinners pin at least once a month
40 % of users have a household income of at least $100,000 dollars.
80 % of visitors use the Pinterest mobile app.
Overall, maximum users use Pinterest to gain more knowledge, get more ideas, find inspiration and search new but unique ideas. This site is perfect for those who want to share their ideas, home décor and more ideas. Both consumers as well as retailers are present in this site which helps businesses to grow more.
Pinterest content has a long shelf-life
When we compare Pinterest with other social media sites such as facebook and twitter, content on Pinterest survive for longer period. Content on Pinterest can go a long way and for about 30 days of more. Meanwhile, content posted on other sites has an average lifespan of a few hours only. The site gives its users an access to a wider variety of content than on a more typical news based timeline that many of the other networks utilize.
How Pinterest can boost your business
Below we have discussed few ways that can help you grow your business using Pinterest.
1. Build brand awareness and promotion with Pinterest
You can make a personalized Pinterest business page through which you can connect to millions of users and can get your targeted audience who can convert to your potential buyers. As a business you only have to be active on Pinterest and should pin around 10 things per day. You can create interesting images and you can even put videos on it.
Always create a unique content and share at least 8 to 10 things per day. Each of your pin that you will share should relate to your products and services. You just have to put the finest content for your audience and any appealing content will bring you the buyers. As a social media platform, this site is easy to access and you can easily navigate through it.
Being an active user of Pinterest, you can easily engage with your audience and can increase the exposure of your brand through the things you create and the content you promote yourself. More content you will share, more users will become aware of your brand. Also, the content shared on Pinterest really last long.
2. Increase website traffic
The most powerful benefit of Pinterest is that it has a soaring potential for traffic generation. Any business that pin content on Pinterest gets the opportunity to include a direct link of their website to that pin. Because of this reason an organization can easily increase traffic to their website. While creating a pin you just have to be wise with content and should make use of pins which direct users to valuable content.
3. Grow your audience
Pinterest gives opportunity to businesses to grow their popularity by reaching their targeted audience. When a company uses Pinterest frequently it is likely that their pins will gain popularity as it is pinned to different boards. More the people will share your pins globally, more your brand will get exposed to potential clients. The Power of Pinning gets you seen by your community and helps to grow your audience and find your Pinterest tribe.
4. Increase your search engine rankings
Search engine rankings are important for any online marketing company. For rankings we need to select best keywords and that is what make Pinterest very important mode for digital marketing. Pinterest works with keywords and keywords are very important factors of it. When the correct keywords are used, Pinterest can increase your search rankings on Google as well as on Pinterest itself.
5. Purchasing decision
It has been found that Pinterest makes a very positive effect in influencing the purchasing decisions of buyers. 75% of the people will purchase the same product which they see on Pinterest. The more product you will pin on Pinterest, more are the chances of getting a buyer of it.
6. Content Ideas
Pinterest is the place where people share lot of their ideas, creations and art work. Pinterest gives you an opportunity to explore various ideas for creating and producing quality content. Pinterest is commonly used to plan, so providing content one month before an event will prove valuable to your service, product, or idea promotion.
Pinterest itself gives you lot of ideas and knowledge to improve and execute successful Pinterest marketing strategies. Today, it is the leading social media platform where you will find most engaging audience. There are several tools like tailwind, canva etc. also available that can help you create good content and share it on time on your behalf. Other important tools through which you can monitor your ads, performance and pin shares are also very important factors which make Pinterest a great tool for digital marketing. Monitoring how your ads and campaigns perform will tell you a lot about your customers, what they want and what they like. No doubt this social media platform is full of opportunities for retailers of many sizes and today every business should make full use of this social media platform for their digital marketing strategy.