Reasons You Should Use Pinterest and Tailwind
Pinterest is a great social media tool that everyone can use for their business. Today many bloggers, influencers, and brands use it to grow their followers and target their audience. Pinterest is a great marketing tool and Tailwind is the ideal forum to help you succeed with Pinterest. Together when you will use them then both these are perfect way to connect to your email list.
Pinterest Is a Search Engine
Pinterest is a search engine today and not just a random social media website. Today many business and individuals look for inspiration as they visit the Pinterest website. As it is a search engine, you can use its search bar to find what you are searching for. The result that you will get from it will be based on keywords and relevant images. You can use Pinterest for your keyword strategy and you can advertise your recipes, blogs, party inspiration, or decorating ideas for your home. Like you use Google for your SEO strategy, you can use Pinterest in a same way.
Keywords Are Everywhere
Pinterest works great for keyword improvement. There are several places where you can place keywords on Pinterest. The first place is the name of your profile. Though there is a limit of characters to use but still you can work with a few keywords. You can put your name or your company’s name on the profile accompanied by a keyword phrase about your company. You can also use the about section to place your keywords. The other section where you can place keywords is the titles and description of your board. While putting funny names on your boards looks a good choice but it is more strategic to choose titles that are important to the board's content. Instead of calling the "Cheap Eats" board, you might name it Frugal Meals. Then your explanation could be something like, "Recipes for frugal food that tastes good and helps you save money." Note that the keywords sound normal.
Other than this you can place your keywords on pin description. Here you can put the most relevant information about your content. You can write descriptions if you create a pin using Pinterest platform or it is also possible to add details on the pinnable image via html, alt text on pictures or with Wordpress plugins.
Other than this Pinterest is also a great platform for video and podcast. You can directly divert your audience to your Youtube channel through Pinterest.
Long pin Life
On Facebook and Instagram content last for short time while Pins on Pinterest last really long. Content that you share on Pinterest can live for years in the feed section. If you're frustrated by how easily your Facebook, Instagram , or Twitter posts get lost in the feed, that's good news. You don't have to be stuck on the treadmill of constant material. Instead, by concentrating your efforts on Pinterest, you will increase your content traffic.
With recent update on Pinterest site you need to create new content images. This is an opportunity to introduce new ways for pinners to find the best material.
Tailwind as a Key to Consistency
To survive on Pinterest you need to constantly put content on it. Consistency is the key to succeed on Pinterest. If you will not put content on it on regular basis then you cannot succeed on it. Anyone who is busy with some other work and does not have time to go online should use Tailwind for the content consistency on Pinterest. Tailwind is a great tool that helps you schedule content to publish at the time when the customers are most active on Pinterest. Other than scheduling the pin, Tailwind also help users to pin content at the required intervals. Pinterest does not want same content from the same account and here again Tailwind is very helpful. Tailwind will let you know about the content that is being used earlier or is much closer to the old content. If you will use save content again and again then there are chances of getting flagged on Pinterest and this is why
Tailwind is important.
You can post content on Pinterest here and there. But as users should focus more on the algorithm of Pinterest which focuses on consistency, you should post content on regular basis. That’s why Tailwind is a key part of any Pinterest strategy.
Other than content scheduling, tailwind has other features too and that are Tailwind tribe and Smart Loop. Tailwind tribe let you share the content of other people that are on your tribe while they share your content on their account. This gives you access to reach large audience without much efforts. On the basis of your business and the content that you share on Pinterest site, you can find tribes that publish much similar topics. While on the other hand Smart tribe helps you set your top performing or seasonal pins to be repinned automatically.
Measure Your Success
If you're doing something in business, you really need to calculate your success. By calculating the results you know what you are doing and if it is worth the time, effort and energy you're investing in.
With Tailwind feature you get the deep analytical insight that will give you the opportunity to check what is working for your business and what’s not. Other feature of Tailwind helps you know what people are enjoying and what they are pushed to enjoy.
Tailwind has been designed to make your work easy. The features of Tailwind are easy to use and are much helpful in every way.
At the end we just want to say that every online business must focus on Pinterest site and if they are on Pinterest then they should also make use of Tailwind app. Together when you will use them you can easily reach millions of Pinterest users. Today Pinterest is the second largest used social media platform after facebook and this makes it a very important website today.